ASSET GUIDE

When people see Marten Transport, they see a commitment to quality. To maintain that commitment we must bring the same level of quality to our brand itself.

TYPE USAGE
COLORS
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TYPE USAGE

HELVETICA NEUE LT STD 107 EXTRA BLACK CONDENSED OBLIQUE
PROXIMA NOVA LIGHT, BOLD
If these fonts are not available, please use Arial Narrow Bold Italic as a replacement for Helvetica Neue, and Arial Regular as a replacement for Proxima Nova
Marten Transport has purchased the rights to use the fonts presented in this guide for specific purposes and a number of users at Marten and at Marten’s marketing partners will have access to them. Any purposes not outlined here may need to be accounted for or may be unable to be used.
ACCEPTABLE FONT USAGE:
  • Website updates for Marten.com
  • Printed materials (business cards, letterhead, brochures, apparel, etc.)
  • Acceptable, upon approval:
  • Digital advertising (social media, digital banner ads, video pre-roll)
NOT CURRENTLY ACCEPTABLE:
  • Mobile apps
  • Website updates for other domains (such as DriveForMarten.com)
If you have access to these fonts, do not share them with other users (even within the company) for any reason.

COLORS

MARTEN LIGHT BLUE
Pantone: 298 C CMYK/Print: (67, 2, 0, 0) RGB/Digital: (20, 187, 237) HEX/Web: #14BBED
MARTEN MEDIUM BLUE
Pantone: 307 C CMYK/Print: (100, 22, 2, 18) RGB/Digital: (0, 125, 177) HEX/Web: #007DB1
MARTEN DARK BLUE
Pantone: 280 C CMYK/Print: (100, 85, 5, 2) RGB/Digital: (20, 55, 125) HEX/Web: #14377D
MARTEN LIGHT ORANGE
Pantone: N/A CMYK/Print: (0, 45, 100, 0) RGB/Digital: (247, 155, 28) HEX/Web: #F79B1C
MARTEN DARK ORANGE
Pantone: N/A CMYK/Print: (2, 65, 100, 0) RGB/Digital: (242, 121, 34) HEX/Web: #F27922

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WHEN SHOULD I USE THIS GUIDE?

Any time Marten Transport's logo, colors, typefaces, or photography is being used this guide needs to be consulted. This might be the case for printing business cards, updating a website or social network, or making a t-shirt.

IF YOU HAVE QUESTIONS ABOUT BRAND USAGE OR ASSETS, CONTACT:

Kelci Brion