ASSET GUIDE

When people see Marten Transport, they see a commitment to quality. To maintain that commitment we must bring the same level of quality to our brand itself.

TYPE USAGE

COLORS

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HELVETICA NEUE LT STD 107 EXTRA BLACK CONDENSED OBLIQUE

PROXIMA NOVA LIGHT, BOLD

If these fonts are not available, please use Arial Narrow Bold Italic as a replacement for Helvetica Neue, and Arial Regular as a replacement for Proxima Nova

Marten Transport has purchased the rights to use the fonts presented in this guide for specific purposes and a number of users at Marten and at Marten’s marketing partners will have access to them. Any purposes not outlined here may need to be accounted for or may be unable to be used.

ACCEPTABLE FONT USAGE:

Website updates for Marten.com
Printed materials (business cards, letterhead, brochures, apparel, etc.)

Acceptable, upon approval:

Digital advertising (social media, digital banner ads, video pre-roll)

NOT CURRENTLY ACCEPTABLE:

Mobile apps
Website updates for other domains (such as DriveForMarten.com)

COLORS

MARTEN LIGHT BLUE

Pantone: 298 C CMYK/Print: (67, 2, 0, 0) RGB/Digital: (20, 187, 237) HEX/Web: #14BBED

MARTEN MEDIUM BLUE

Pantone: 307 C CMYK/Print: (100, 22, 2, 18) RGB/Digital: (0, 125, 177) HEX/Web: #007DB1

MARTEN DARK BLUE

Pantone: 280 C CMYK/Print: (100, 85, 5, 2) RGB/Digital: (20, 55, 125) HEX/Web: #14377D

MARTEN LIGHT ORANGE

Pantone: N/A CMYK/Print: (0, 45, 100, 0) RGB/Digital: (247, 155, 28) HEX/Web: #F79B1C

MARTEN DARK ORANGE

Pantone: N/A CMYK/Print: (2, 65, 100, 0) RGB/Digital: (242, 121, 34) HEX/Web: #F27922

DOWNLOAD THE ASSETS

WHEN SHOULD I USE THIS GUIDE?

Any time Marten Transport's logo, colors, typefaces, or photography is being used this guide needs to be consulted. This might be the case for printing business cards, updating a website or social network, or making a t-shirt.

IF YOU HAVE QUESTIONS ABOUT BRAND USAGE OR ASSETS, CONTACT:

Kelci Brion

ASSET GUIDE PDF: v1.3