ASSET GUIDE



When people see Marten Transport, they see a commitment to quality. To maintain that commitment we must bring the same level of quality to our brand itself.





TYPE USAGE
  
COLORS



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TYPE USAGE

HELVETICA NEUE LT STD 107 EXTRA BLACK CONDENSED OBLIQUE
PROXIMA NOVA LIGHT, BOLD
If these fonts are not available, please use Arial Narrow Bold Italic as a replacement for Helvetica Neue, and Arial Regular as a replacement for Proxima Nova
Marten Transport has purchased the rights to use the fonts presented in this guide for specific purposes and a number of users at Marten and at Marten’s marketing partners will have access to them. Any purposes not outlined here may need to be accounted for or may be unable to be used.
ACCEPTABLE FONT USAGE:
  • Website updates for Marten.com
  • Printed materials (business cards, letterhead, brochures, apparel, etc.)
  • Acceptable, upon approval:
  • Digital advertising (social media, digital banner ads, video pre-roll)
NOT CURRENTLY ACCEPTABLE:
  • Mobile apps
  • Website updates for other domains (such as Drive4Marten.com)
If you have access to these fonts, do not share them with other users (even within the company) for any reason.

COLORS

MARTEN BLUE 1
HEX: #1BBCEE rgb(27, 189, 238) hsl(194, 86%, 52%)
MARTEN BLUE 2
HEX: #0c7eb2 rgb(12, 126, 178) hsl(199, 87%, 37%)
MARTEN BLUE 3
HEX: #243C7B rgb(36, 60, 123) hsl(223, 55%, 31%)
MARTEN ORANGE 1
HEX: #F79C1F rgb(247, 156, 31) hsl(35, 93%, 55%)
MARTEN ORANGE 2
HEX: #F17923 rgb(241, 121, 35) hsl(25, 88%, 54%)

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